Promotion for the album began with the Gorillaz World Tour 2022, during which both Cracker Island and Silent Running were played live - the former of which has been played at every show of the tour to date. The lead single for the album, Cracker Island, was released on the 22nd June 2022. According to Damon Albarn the new album was already completed in May of 2022. Silent Running was the first track that Kurstin has worked on, and it was quickly followed by the production of the lead single, Cracker Island. American record producer, multi-instrumentalist and songwriter Greg Kurstin has been the main producer for the record, alongside the band and Remi Kabaka Jr.

The actual work on the album began in 2021, after the production of the Unnamed Gorillaz Movie was stopped when Netflix had withdrawn from the project. New Gold, a track made in collaboration with Tame Impala and Bootie Brown, has been in production since 2020, and was also originally supposed to be a part of the Song Machine series. It was originally intended to be the lead single for the second season of Song Machine, before the project got shelved in favor of a traditional studio album. Gorillaz have won an array of awards, such as a BRIT Award for Best British Group in 2018 and the The Jim Henson Creativity Honor in 2005.Tormenta, a song made in collaboration with Bad Bunny, was the first completed track that ended up on the album. Gorillaz have built up an array of hit songs such as Clint Eastwood, Feel Good Inc, Stylo and the 2005 UK Official Singles Chart Number 1 Dare, as well as a handful of albums such as the Official UK Album Chart Number 1 Demon Days. Gorillaz have also featured a stellar range of guest vocalists such as Mark E Smith, Shaun Ryder, Grace Jones, Daley, De La Soul, George Benson, Slowthai, Jean Michel Jarre and Georgia on their songs. Gorillaz are a British virtual band created in 1998 by singer, songwriter and musician Damon Albarn and comic artist Jamie Hewlett, and consists of vocalist 2-D (born Stuart Pot, on in Crawley, West Sussex), bassist and Satanist Murdoc Niccals (born Jin Stoke On Trent), guitarist and vocalist Noodle (born Octoin Osaka, Japan), and drummer Russel Hobbs (born Jin Brooklyn, New York).

All gorillaz albums for sale